The first time I laid eyes on American Swan, the words 'Elegant'
and 'Preppy' were my first impressions. However, these two words alone are not
enough to define the brand and American Swan is much more than just a brand
that offers preppy fashion. Each brand has their own vision and principles
which decides and shapes how their products will turn out or distributed for
sale. I Personally love the products from American Swan because from the first
sight, their products are smart looking, casual yet refined, glamorous yet
restrained.
The brand is driven by a mission that envisions to “combine classic, iconic 'Americana' style with a
quintessential European Fashion: its refinement, tailoring & sensibility.
The brand offers an invigorating twist to the genre of preppy fashion, offering
authentic smart Casuals to people who seek an Aspirational, Glamorous yet
restrained lifestyle” (About AmericanSwan.com, Official Site).
The Brand
Launched in 2012 in India, American Swan is a global
lifestyle brand owned by The American Swan Lifestyle Company (www.taslc.com). Inspired by American prep
lifestyle, the products are designed, manufactured and sourced from Europe,
Asia and India. A truly global initiative that caters to a Global audience by
its diverse range of products.
The Brand name is inspired by American values of freedom, the
American spirit and aesthetics and the graceful beauty of the Swan.
The
Products
The brand
offers a collection of lifestyle products that includes men and women apparel,
footwear, accessories, personal care and home. Based on 3A’s (Aspirational,
Accessible and Affordable), the products of American Swan attempts to bridge
the gap between international design and styling at affordable pricing. A
combination between historical traditions and modern styling, the brand
achieves a look that showcases sophistication, top quality, innovative and creative collections.
Each new
season collection have their own distinct theme that offers a line of apparel.
Example, their Spring/Summer Collection ’13 had three unique collection of
Navy, Classic Prep and Haute Americana.
Brand
Presence
The brand
was launched only in 2012 but it has grown in leaps and bounds over the years.
American Swan products are available at retail stores in Delhi NCR, Punjab,
Haryana, Himachal, Jammu and at their official site. Other major e-commerce
sites like Jabong.com, Flipkart.com and Myntra.com has American Swan products
in stock too.
Their
brand ambassadors includes A-List celebrities like Lauren Gottlieb (American
actor and dancer, Unmukt Chand, Shruti Haasan, Yo Yo Honey Singh and Tiger
Shroff.
Official
Site Review
The
American Swan official site (http://www.americanswan.com/ ) was launched in 2013 and offers customers with a
range of collections in categories like men and women apparel, footwear,
accessories and personal care products.
The
landing page on the site features banners that shows their latest collections,
updated fashion trends and links to What’s New on their site plus links to Men
and Women products among others. Both
men and women products like Topwear – Casual shirts, pullovers, dresses for
women, sweatshirts, jackets etc. Bottomwear – Trousers, Denim, Track Pants,
Shorts, Sweat Pants etc are available.
Accessories like Belts, Watches,
Sunglasses, Jewelry, Wallets, Bags etc can also found at the site. Free shipping options and Cash on Delivery are
available for orders upto INR 25,000. Easy returns facility is available for
damaged or soiled products.
The
products from American Swan adhere to their principles of glamorous, refined,
affordable, sensible lifestyle and each product makes a unique style statement.
The site
is easy to browse, hassle free, clean and has an elegant feel. The products can
be viewed in 2D when you hover over the item plus a quick view option is given
and the available sizes are indicated. These small details helps customers to
save time and make their experience at the site worthwhile. Item links gives a
description of the product and tips on where to wear them J.
The
individual product stocks are few as compared to other sites but each product
is unique and make their own style statement. The site is a perfect place for
lovers of fashion looking for affordable prices. American Swan offers good
quality products that are fashionable, glamorous, preppy, elegant, chic, modern
and yet affordable. The brand wishes to increase brand loyalty by meeting the
satisfaction and needs of its customers. “American
Swan, as a brand will offer the consumer ‘true value’: a product and offering
that offers great styling and quality and a ‘brand experience’ that is at par
with international standards, at a price point that is affordable” (Anurag
Rajpal, Director & CEO).
If you are looking for high end fashion at affordable price,
then, American Swan is the place to go. The e-commerce platform provides an
excellent opportunity to purchase their products if you are living in a region
where their retail stores are absent.
Visit the site today and avail of some fantastic deals on
clearance sale (Upto 60% off) going on right now J.
