American Swan - Elegant Fashion House

The first time I laid eyes on American Swan, the words 'Elegant' and 'Preppy' were my first impressions. However, these two words alone are not enough to define the brand and American Swan is much more than just a brand that offers preppy fashion. Each brand has their own vision and principles which decides and shapes how their products will turn out or distributed for sale. I Personally love the products from American Swan because from the first sight, their products are smart looking, casual yet refined, glamorous yet restrained.

The brand is driven by a mission that envisions to “combine classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility. The brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle” (About AmericanSwan.com, Official Site).

The Brand

Launched in 2012 in India, American Swan is a global lifestyle brand owned by The American Swan Lifestyle Company (www.taslc.com). Inspired by American prep lifestyle, the products are designed, manufactured and sourced from Europe, Asia and India. A truly global initiative that caters to a Global audience by its diverse range of products.

The Brand name is inspired by American values of freedom, the American spirit and aesthetics and the graceful beauty of the Swan.

The Products

The brand offers a collection of lifestyle products that includes men and women apparel, footwear, accessories, personal care and home. Based on 3A’s (Aspirational, Accessible and Affordable), the products of American Swan attempts to bridge the gap between international design and styling at affordable pricing. A combination between historical traditions and modern styling, the brand achieves a look that showcases sophistication, top quality,  innovative and creative collections.

Each new season collection have their own distinct theme that offers a line of apparel. Example, their Spring/Summer Collection ’13 had three unique collection of Navy, Classic Prep and Haute Americana.

Brand Presence

The brand was launched only in 2012 but it has grown in leaps and bounds over the years. American Swan products are available at retail stores in Delhi NCR, Punjab, Haryana, Himachal, Jammu and at their official site. Other major e-commerce sites like Jabong.com, Flipkart.com and Myntra.com has American Swan products in stock too.

Their brand ambassadors includes A-List celebrities like Lauren Gottlieb (American actor and dancer, Unmukt Chand, Shruti Haasan, Yo Yo Honey Singh and Tiger Shroff.

Official Site Review

The American Swan official site (http://www.americanswan.com/ ) was launched in 2013 and offers customers with a range of collections in categories like men and women apparel, footwear, accessories and personal care products.

The landing page on the site features banners that shows their latest collections, updated fashion trends and links to What’s New on their site plus links to Men and  Women products among others. Both men and women products like Topwear – Casual shirts, pullovers, dresses for women, sweatshirts, jackets etc. Bottomwear – Trousers, Denim, Track Pants, Shorts, Sweat Pants etc are available. 

Accessories like Belts, Watches, Sunglasses, Jewelry, Wallets, Bags etc can also found at the site. Free shipping options and Cash on Delivery are available for orders upto INR 25,000. Easy returns facility is available for damaged or soiled products.

The products from American Swan adhere to their principles of glamorous, refined, affordable, sensible lifestyle and each product makes a unique style statement.

The site is easy to browse, hassle free, clean and has an elegant feel. The products can be viewed in 2D when you hover over the item plus a quick view option is given and the available sizes are indicated. These small details helps customers to save time and make their experience at the site worthwhile. Item links gives a description of the product and tips on where to wear them J.

The individual product stocks are few as compared to other sites but each product is unique and make their own style statement. The site is a perfect place for lovers of fashion looking for affordable prices. American Swan offers good quality products that are fashionable, glamorous, preppy, elegant, chic, modern and yet affordable. The brand wishes to increase brand loyalty by meeting the satisfaction and needs of its customers. “American Swan, as a brand will offer the consumer ‘true value’: a product and offering that offers great styling and quality and a ‘brand experience’ that is at par with international standards, at a price point that is affordable” (Anurag Rajpal, Director & CEO).

If you are looking for high end fashion at affordable price, then, American Swan is the place to go. The e-commerce platform provides an excellent opportunity to purchase their products if you are living in a region where their retail stores are absent.

Visit the site today and avail of some fantastic deals on clearance sale (Upto 60% off) going on right now J.